Run MMM. Plan Budgets. Explain the Next Move.

MixPilot gives growth teams one workspace for marketing mix modeling, journey attribution, multi-brand planning, and plain-English recommendations.

Request access See features

MMM Media Mix Model workspace Budget simulator Multi-brand templates Connectors and uploads Model readiness Journey attribution AI agents

Measure Which channels, brands, and markets drive growth?

Separate media impact from pricing, promotions, seasonality, distribution, and business context.

Simulate Where should the next euro move?

Compare channel, brand, and market scenarios with saturation and forecast direction visible.

Explain Can leadership trust the result?

Show data gaps, model confidence, readiness, uncertainty, and plain-English recommendations.

Features

Marketing intelligence without the jargon

Choose the workspace, upload or connect data, validate readiness, run the model, and turn outputs into a decision.

Product workspace

MixPilot or Media Mix Model

Users can open the general MixPilot workspace or a dedicated Media Mix Model workspace with its own dashboard, data setup, readiness, model run, budget plan, and report flow.

Separate workspace selection after login
Common admin for clients, users, and permissions
Focused MMM module without duplicate upload areas

Latest platform

Built for real MMM operations

MixPilot now combines self-serve intake, backend validation, model workflows, and decision dashboards in one product.

01 Dedicated Media Mix Model workspace

MMM has its own dashboard, data setup, model readiness, model run, budget plan, and client report tabs.

02 Multi-brand and portfolio logic

Templates require company, brand, and brand group fields so teams can compare brands and shift budgets across a portfolio.

03 Model-grade templates

Baseline intake, production readiness, normalized weekly input, and media plan templates include filled multi-brand examples.

04 Backend-ready upload flow

Uploads show progress, validation status, missing sheet checks, and backend connection state before a model run.

05 Connectors roadmap started

Google Sheets is the first operational connector pattern, with Meta, Google Ads, GA4, Shopify, CRM, and other sources planned.

06 Decision dashboards

Dashboards surface ROI, contribution, saturation, regression fit, brand filters, portfolio movement, and simple next actions.

Product architecture

Three measurement layers in one workspace

MMM explains aggregate growth, journey attribution explains path behavior, and agents help teams move from data to decisions.

01 Market Intelligence Module

Client onboarding, connectors, KPI mapping, template generation, budget planning, reports, and operating workflows.

02 MMM Module

Fast preview modeling, PyMC Bayesian MMM path, Meridian MMM path, and Bayesian MMM / MCMC diagnostics for uncertainty.

03 Journey Attribution Layer

Channel path analysis, transition probability matrix, conversion/drop-off states, removal-effect scoring, and last-click comparison.

Agentic workflow

Agents that move MMM work forward

MixPilot uses focused agents to guide setup, check data, prepare model runs, and turn results into practical budget actions.

Request access

Setup Template Advisor Agent

Reads the company type and recommends the right industry template, modeling grain, and client questions.

Client intake Intake Guide Agent

Helps clients understand what to fill, why each KPI matters, and where the number usually comes from.

Data Workbook Validation Agent

Checks uploaded workbooks for missing sheets, missing weeks, brand columns, geography, media plan inputs, and invalid values.

Connectors Connector Sync Agent

Monitors Google Sheets, ad platforms, commerce, analytics, and CRM feeds for stale or failed imports.

Modeling MMM Runner Agent

Prepares model inputs, selects fast preview, Meridian-grade, PyMC-Marketing, or Robyn-style planning, and tracks status.

Quality Model QA Agent

Reviews fit, regression curves, uncertainty, saturation, calibration evidence, anomalies, and readiness.

Planning Budget Planner Agent

Converts ROI, saturation, and forecast outputs into spend moves by channel, brand, market, and scenario.

Reporting Report Writer Agent

Drafts plain-English summaries explaining what changed, how much to move, why, and what to test next.

Industry templates

Start with the right template

Each template captures weekly company, brand, geography, channel, outcome, controls, and incrementality inputs.

E-commerce

Best first vertical: clear revenue data, channel spend, promotions, website analytics, repeatable weekly signals, and brand-level revenue.

Paid search Meta TikTok Email Promotions Pricing

Simple workflow

From data to decision in five steps

01 Choose workspace

02 Connect or upload

03 Validate readiness

04 Run the model

05 Simulate and report

Learn

Marketing measurement guides

Short explainers for teams evaluating MMM, attribution, and budget intelligence.

MMM basics What is Marketing Mix Modeling?

Understand what MMM measures, what data it needs, and when to use it.

Measurement strategy MMM vs Attribution

Compare aggregate modeling with tracked journey reporting.

Planning Budget Simulator for Marketing Teams

See how teams test spend changes before moving money.

Model diagnostics How MMM errors become business decisions

Translate MAPE, residuals, R-squared, and credible intervals into action.

Private beta

Request beta access

Share your details and open the MixPilot app preview.